One of the hardest things a small business can do is decide where to place their advertising budget. To hear the work makes you think of the money flowing out of your pockets, into an abyss, never to be seen or heard from again. Will you even know how well the last mailer worked for you? Did you understand all the techno-babble that came from your website design company about hits, alexia traffic, directories, viral campaigns, and such? Read more about the best ways to market your business..
STOP THE INSANITY!
We are going to stop RIGHT THERE! The biggest thing you should know as a business owner is how to delegate important jobs to someone who specializes in areas where you are not as well informed. This is where a marketing company comes in, such as Silverflame Designs and Ignite Business Marketing.
You know how you want to be seen by potential customers and know about direct mailers, newspaper and magazine advertising. You even have some good knowledge about the internet and how you need a website. Do you understand the ROI (return on invesment) on a web site?
Traditional magazine advertising calcultes cost-effectiveness somthing like this... the magazine have circulation of 10,000 lets say. Then have a pass along value of 3, so the total exposure is 30,000. If your ad, for 1 month, costs $5,000.00 then the cost of exposure is 16.6 cents per ad per issue. Now take into account the reprinting costs and delivery and it keeps costing.
Do your customers even know your there?
Using the last example for a base, the last figures on internet usage (and they change daily) there are 1.1 billion people online now. All of them potential viewers and customers. Now after you get over that number, lets say you only spend the same $5000.00 on a web site and it's marketing. The cost for exposure does'nt even compare, 1.1 billion to 30,000.00.
"But Not Everyone Has Seen My Site!" you say? Very true, sad, but true. Along with the 1.1 billion users online, htere are at least 10 web pages to every one user. That means we have to trudge through about 11 billion pages of information to find what we want online. This is where the search engines come in to effect. Without them we would be lost online.. By extension, without Search Engine Marketers, your companies beautiful new web site will be lost in the virtual forest. No traffice other than the friends and family you send there.
So What do I do now?
Simple question, simple answer.
Find a professional that can make sure your website is what is called Search Engine Optimized so the engines like Google can find your site. It seems like a hard decision to make though doesn't it? "Who should we hire, aren't they all the same?"
NOT TRUE! There are some out there say they can get you number 1 on Google but never follow through. Search Engine Optimization is an ongoing process and takes time and work. So any company that says they can get you number 1 and keep you there without ever working on your site again, lies.
At Silverflame Designs and Ignite Business Marketing we can get you into a full Advertising campaign and cover all the bases, including Search Engine Optimization, to make sure your site is found quickly by potential customers. Contact us for a NO-RISK Consultation. Call us at (813)654-2213 or fill out our quick contact form and we will have one of our marketing professionals contact you.
